Top 5 SEO Trends in Vogue

Optimizing
websites for search engines had never been the same. Algorithms keep changing,
and so, the SEO trends. You can never know what would work for you the best
this time. However, you can look forward to upgrading yourselves to fit into
the changing demands. You can seek guidance from the top SEO Company India.

Top SEO Trends to follow

1.                 
Voice
Search

Google and
Apple have given new expectations to people in terms of Google Assistant and
Siri. Voice search is popularising as mobile phones have started dominating the
market. People use their mobile phones to look for everything. They find voice
typing easy to communicate with search engines. Apart from this, conversational
queries like, “which is the best SEO
company India?”, are the primary interest of the audience. Make voice
search ranking your top concern.

2.                 
Snippets

People love
to get quick answers to their questions without much navigation. Voice searches
are delivering featured snippets for users to get to-the-point answers for
their queries. They would never scroll down for more websites if they are
satisfied with what they get from the snippet.

Snippet
provides answers in the list form. These answers are brief and precise. The
future traffic would owe to featured snippets. It’s better if you start ranking
for the same.

3.                 
Clustered
Keywords

With the
introduction of voice search, searching patterns have changed. People no more
type isolated keywords or literal keywords to seek information. To make their
research more specific, they ask questions, that is, they use long-tail
keywords – a cluster of keywords to get their answers.

For
example, if someone is looking for an SEO company in India for online promotion
of their business, they would Google, “the best search engine optimization company India” or the top SEO companies
in India”.

4.                 
Links/no
links

Earlier, it
seemed useless to post content without backlinks. Now Google is updating its
criteria, focusing on the relevance, quality, and value of content more than
the links attached to it. It is not that backlinks are dead - they would never.
However, they should not overweigh the content quality. Aim to make a strategy
to earn an online brand reputation that is relevant to your audience, whether
with or without links.

5.                 
User
experience

No matter
how creative is your website or what content you have added, if it fails to
provide an excellent UX, its down. No one would wait for a slow loading website
or a mobile search that ended in a snap! You have to optimize it to make it
load faster. Improve your optimization score, or else your top rankings also
won’t be able to preserve visitors’ attention for your website.

Even,
looking for an SEO
company India can result in different user intent. You have to figure
out the right one for your business.